Shiseido Co., Ltd. will launch the “watashi+” total beauty service via the Internet on April 21, 2012, to support the existing official Shiseido website. The new service, “watashi+”, refelcts Shiseido’s desire to provide “service that positively benefits customers.” It will be suited to “each and every customer’s needs in order to enrich customers’ lifestyles through cosmetics.” Watashi+ will be interconnected with the “Beauty & Co.” website, which will be launched in collaboration with beauty and health related companies and professionals on April 2.

Shiseido notes that it is building a new business model that connect customers, stores and Shiseido in order to unify web communication and actual experiences at certain Shiseido outlets. Specifically, the service includes “web counseling,” in which customers can get advice regarding the most suitable products and beauty methods for them from web-based specialized beauty consultants and by using an online virtual makeup simulator. Other features include a “store navigation” function, which enables customers to find retail stores near their home or office providing services that are best suited to their needs, and an “online store” that is an Internet shopping service for customers who do not have enough time or accessibility to stores.